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With over 1.4 million unique monthly readers and a staff of editors and writers that are perpetually wired, watching, listening and thinking about all that matters in pop culture, it’s no wonder PopMatters’ readership includes key people who work in the music, film and publishing industries. Since its establishment in 1999, PopMatters has served as a refuge from the usual hype and gossip for first adopter, educated readers aged 18 to 34 years old, and because our roots are in academia, we also have a large graduate and post-graduate readership of cultural omnivores.

Indeed, our readership is an informed, educated, multicultural and global audience with a broad range of interests, and they turn to PopMatters for high-quality writing on issues in popular culture that matter. PopMatters writers and editors live in various parts of the world, and many are called upon for their opinion by notable members of the media such as the BBC, NPR, MSNBC, Radio Australia, and VH1. Publications such as USA,, and, among hundreds of other top media sources, regularly reference PopMatters articles and post quotes from PopMatters writers. Entertainment Weekly chose PopMatters as one of their favorite pop culture web sites.

PopMatters, the leading independent cultural criticism site on the Web, is well known for its smart pop cultural analysis. We have a content sharing partnership with Tribune Company, wherein three weekly PopMatters columns are syndicated on Tribune wires. Jim DeRogatis of the Chicago Sun-Times said, “writing as thought-provoking, engaging, insightful, witty, and just plain ol’ fun as much of the fare on PopMatters is, is a rare and wonderful thing, and it should be treasured.” 

PopMatters has been profiled and/or namedropped in all of these reputable sources: BBC, New York Times, The Times (London), The Guardian, Slate, Salon, Entertainment Weekly, Financial Times, NME, CBC, Variety, The Globe & Mail (Canada), Scotland on Sunday, Daily Telegraph, Chicago Sun-Times, USA Today, Newsday, Boston Globe, Baltimore Sun, and Curve among others.

Some of our recent advertising clients include: HBO, Showtime, Toyota, Mini, Heineken, Microsoft, T-Mobile, Mazda, Starbucks, Vans, Nordstrom, Gap, Old Navy, McDonalds, Energizer, Puma, Warner Bros., Criterion, Target, EMI, Nike, AMC, Universal Music, Belvedere Vodka, HarperCollins, American Apparel, Interscope, Sony Picture Classics, Independent Film Channel, E! Television, St. Martin’s Books, Random House, HarperCollins, Focus Features, Boost Mobile, Toshiba, Verizon, Cingular, Rockstar Games, CBS, Picador Books, RCA, Geffen, Epitaph, Blue Note Records, Ford Motor Company, Shout! Factory, Atlantic Records, Sugar Hill, Eagle Rock Entertainment, Sub Pop, Domino Records, Verizon.

Advertising with PopMatters is your opportunity to reach readers that are educated, traveled, curious, and perpetually engaged consumers of culture.

We have many advertising packages designed for the entertainment industry. Our ads are priced with advertising budgets for both small and large companies in mind.

For information on our advertising and sponsorship programs and our media kit, please email advertising at popmatters dot com.

//Mixed media

Con Brio: The Best New Live Band in America?

// Notes from the Road

"There’s a preciousness to McCarter and the rest of the mostly young band. You want to freeze the moment, to make sure they are taking it all in too. Because it’s going to change.

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