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With over 1 million unique monthly readers and a staff of editors and writers that are perpetually wired, watching, listening and thinking about all that matters in pop culture, it’s no wonder PopMatters’ readership includes key people who work in the music, film and literature industries. In its 14-year history of publishing smart and edgy cultural criticism, PopMatters has become one of the Web’s most prestigious cultural sources, especially among urban-dwelling, first adopter, educated readers aged 18 to 34 years old.


Our readership is an informed, educated, multicultural and global audience with a broad range of interests, and they turn to PopMatters for high-quality writing on issues that matter.  PopMatters writers and editors live in various parts of the globe, and many are called upon for their opinion by notable members of the media such as the BBC, NPR, MSNBC, Radio Australia, and VH1. Publications such as USA Today.com, Alternet.org, and Movies.com, among hundreds of other top media sources, regularly reference PopMatters articles and post quotes from PopMatters writers.  Entertainment Weekly chose PopMatters as one of their favorite pop culture web sites.


PopMatters, the leading independent cultural criticism site on the Web, has become well known through the years for its smart pop cultural analysis. Jim DeRogatis of the Chicago Sun-Times said of us “writing as thought-provoking, engaging, insightful, witty, and just plain ol’ fun as much of the fare on PopMatters is, is a rare and wonderful thing, and it should be treasured”.  Advertising with PopMatters is your opportunity to reach readers that are educated, traveled, curious, and perpetually engaged consumers of culture.


PopMatters has had essays published in Da Capo’s Best Music Writing. In 2006’s edition, we are represented by two essays and we just had another essay appear in the 2009 edition.


PopMatters has been profiled and/or namedropped in all of these reputable sources: BBC, New York Times, The Times (London), The Guardian, Slate, Salon, Entertainment Weekly, Financial Times, NME, CBC, Variety, The Globe & Mail (Canada), Scotland on Sunday, Daily Telegraph, Chicago Sun-Times, USA Today, Newsday, Boston Globe, Baltimore Sun, and Curve among others.


Some of our recent advertising clients have included: HBO, Showtime, Toyota, Mini, Heineken, Microsoft, T-Mobile, Mazda, Starbucks, Vans, Nordstrom, Gap, Old Navy, McDonalds, Energizer, Puma, Warner Bros., Criterion, Target, EMI, Nike, AMC, Universal Music, Belvedere Vodka, HarperCollins, American Apparel, Interscope, Sony Picture Classics, Independent Film Channel, E! Television, St. Martin’s Books, Random House, HarperCollins, Focus Features, Boost Mobile, Toshiba, Verizon, Cingular, Rockstar Games, CBS, Picador Books, RCA, Geffen, Epitaph, Blue Note Records, Ford Motor Company, Shout! Factory, Atlantic Records, Sugar Hill, Eagle Rock Entertainment, Sub Pop, Domino Records, Verizon.


We have many advertising packages designed for the entertainment industry. Our ads are priced with advertising budgets for both small and large companies in mind.


We currently offer the following ad sizes:
leaderboard (728 x 90)
marquee (970 x 220)
middle rectangle (300 x 250)
half page (300 x 600)
wide skyscraper (160 x 600)


We can customize different packages to suit your needs, and our ad sizes are flexible.


For information on our advertising and sponsorship programs, please email Karen Zarker, Operations Manager at advertising at popmatters dot com.


To discuss business development opportunities and partnerships, please email Sarah Zupko, Editor & Publisher at editor at popmatters dot com.

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