Steven Shymanik

Steve Shymanik is a graduate of the University of Illinois and has worked in marketing communications for the past 20 years. He also writes essays and reviews on subjects ranging from baseball to music to literature. He and his family live in the Chicago area.

Blogs // 1 Articles
//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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