Articles tagged advertising, salon, wall street journal, response, e-books

Too Many Books, Too Little Time: The Synthetic Reader Solution

Audio and e-books help fill the need to get in as much reading as possible in one's limited, mortal lifespan.

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Super Bowl XLVI: Commercial Success?

If you’re like me and are more jazzed about decorating chocolate covered strawberries to look like mini-footballs than about the big game, here is a list of some hotly anticipated things to look forward to when the ole’ pig skin is taking a breather.

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Stop Tweeting Sh%! and Buy This

They say art imitates life, but so does advertising. What does that mean when we live our lives online?

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12 Aug 2011 // 8:35 AM

Rise of E-books Will Benefit One Group: Readers

Rather than the first steps of a funeral cortege, the death of Borders is really just the first little dip on a wildly careening roller coaster ride for the people who write, publish, buy and sell books. It's going to shake us up, down and sideways, industry figures say, and some people may get thrown from their cars. But one group is sure to be happy at the end: readers.

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15 Jul 2011 // 5:00 AM

TV’s Most Memorable Commercials

This year is the 70th anniversary of the first TV commercial, so we cast our glance back at the some of the most memorable ads of all time.

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13 Jan 2011 // 10:00 PM

Gotta Be ‘In Treatment’

Loss is a necessary part of life, sure, but must it be a necessary part of TV?

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12 Aug 2010 // 2:00 AM

The Odyssey of Andrew Wylie

As traditional print media is being slowly but irresistibly subsumed by electronic competitors, powerhouse agent Andrew Wylie argues that writers should get a larger cut of e-book sales. But is Wylie, in reality, seeking to destroy paper-based publishing houses?

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8 Jul 2010 // 5:04 AM

DETROIT — Borders Group launched its eBook store Wednesday morning at Borders.com. The store features more than 1.5 million titles available for immediate download with prices

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Penguin & the iPad: Taking Books to the Next Level, or Leaving Them in the Dust?

Apple's latest gadget, the iPad, hits shelves this weekend. There's been a lot of chatter on the interwebs and in the publishing world about how the shiny new tech may change the way we think of books.

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Apple’s latest gadget, the iPad, is set to hit shelves next week. There’s been a lot of talk about how the shiny new

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Google has been busy. The Internet giant has been copying and storing millions of the world’s out-of-print and out-of-copyright books in a vast online

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17 Feb 2010 // 7:00 AM

The iPad Cometh

Prior to the unveiling of the iPad in late January, the New York Times reported that many publishers were hoping that Apple’s device would

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16 Feb 2010 // 10:00 PM

Makers by Cory Doctorow

Cory Doctorw's book presents a near-future not as science fiction but more like wire service news reports from just a few months down the road.

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The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin

Paul Gillin writes with an almost feverish, utopian optimism about the "endless possibilities" of Web 2.0 that becomes irritating.

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26 Aug 2009 // 6:13 AM

WASHINGTON — Sony Corp. on Tuesday said the first wireless version of its electronic book reader will go on sale before Christmas, a move that will

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13 Apr 2009 // 9:59 PM

Catalog by Robin Cherry

Absurd as they frequently are, catalogs have a good chance of surviving longer than the magazines of which they have long seemed so derivative.

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5 Feb 2009 // 5:10 AM

Word-of-mouth advertising gets boost from networking sites

BOISE, Idaho - With little money for marketing, specialty food maker Donya Schweizer struggled to spread the word about the products in her Donya Marie’

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2 Feb 2009 // 5:36 AM

Not much was expected of the Super Bowl ads this year. Recession. A national mood of hyper-rational un-exuberance potentially rendering the usual collection of bathroom

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1 Feb 2009 // 5:02 AM

Every winter, we look to the splashy Super Bowl commercials for their entertainment value. But this year, with the economy in tatters and so many

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30 Jan 2009 // 3:19 AM

There is good news and bad news about being a Super Bowl advertiser. The good part: People actually watch your ad. And the bad? People

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Ubisoft Understands the Art of the Climb

// Moving Pixels

"Ubisoft's Assassin's Creed and Grow Home epitomize the art of the climb.

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