Articles tagged ben mccain

17 Mar 2009 // 9:59 PM

My Name is Bruce

Campbell may have made his career as a blue-collar actor, but he made his name talking about it—this attempts to bring his working-class idea back, full-circle.

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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