Articles tagged campbell's soup

What ‘Project Runway’ and Glenn Beck Have in Common

At the outset, I admit that I used the shady rhetorical trick of finding incidental common threads and declaring them definitional. On the other hand,

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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