Articles tagged caroline chocolate drops

SXSW 2010: But Can It Be Monetized?

After five days of sun, beer, panel discussions and performances from sun up 'til sun up, what have we learned? Brand yourself, exploit social media, and make some music once in a while.

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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