Call for Essays About Any Aspect of Popular Culture, Present or Past

Articles tagged douglas b. holt

Tuesday, March 1 2005

How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt

More than merely reflecting people and the times in which they live, iconic brands offer myths that help resolve the contradictions of society.


Now on PopMatters
PM Picks
Announcements

© 1999-2014 PopMatters.com. All rights reserved.
PopMatters.com™ and PopMatters™ are trademarks
of PopMatters Media, Inc.

PopMatters is wholly independently owned and operated.