Articles tagged how brands become icons

How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt

More than merely reflecting people and the times in which they live, iconic brands offer myths that help resolve the contradictions of society.

READ more
//Mixed media
//Blogs

'The Chamber' Keeps the Drama and Suspense Going

// Short Ends and Leader

"The Chamber is the filmic equivalent of a fairground ride, the stimulation of emotion over ideas.

READ the article