Articles tagged how brands become icons

How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt

More than merely reflecting people and the times in which they live, iconic brands offer myths that help resolve the contradictions of society.

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//Mixed media
//Blogs

That Ribbon of Highway: Sharon Jones Re-shapes Woody Guthrie's Song

// Sound Affects

"Sharon Jones and Woodie Guthrie knew: great songs belong to everybody.

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