Articles tagged how brands become icons

How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt

More than merely reflecting people and the times in which they live, iconic brands offer myths that help resolve the contradictions of society.

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//Mixed media
//Blogs

Gremlins and the Housewife in 'Don't Be Afraid of the Dark'

// Short Ends and Leader

"The house itself wants to pull the neurotic woman into its maw and absorb her whole as a literal housewife;

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