Articles tagged how brands become icons

How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt

More than merely reflecting people and the times in which they live, iconic brands offer myths that help resolve the contradictions of society.

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//Mixed media
//Blogs

Paul McCartney: Pure McCartney (take 2)

// Sound Affects

"Pure McCartney really is a compilation for those wanted to dip their toes in wading pool instead of jumping waterfalls.

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