Articles tagged how brands become icons

How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt

More than merely reflecting people and the times in which they live, iconic brands offer myths that help resolve the contradictions of society.

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//Mixed media
//Blogs

Culture Belongs to the Alien in 'Spirits of Xanadu'

// Moving Pixels

"The symbols that the artifact in Spirits of Xanadu uses are esoteric -- at least for the average Western gamer. It is Chinese culture reflected back at us through the lens of alien understanding.

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