Articles tagged jenny abel, jeff hockett

22 Apr 2008 // 10:59 PM

Abel Raises Cain

Abel's target is not the general public specifically, but rather a point somewhere between the public and the media where lines of believability, responsibility and truth, are confused and always shifting.

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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