Articles tagged johnny kitagawa

A Peek Inside Japan’s Tightly Managed Johnny’s Entertainment

If looking into the Japanese music industry is like peering through a frosted glass shower door, attempting to crack Johnny’s Entertainment is like trying to see what’s inside a black hole. We bring a flashlight.

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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