Articles tagged marketing

Gaming Whiplash and the Tragedy of Expectations

Looking back at games like Mirror's Edge or The Wind Waker it seems that when video games offer unexpected experiences, the results are not always pleasant.

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Fresh: A Perishable History by Susanne Freidberg

Is it a good thing to have a refrigerator full of produce we call “fresh” even after it has been sitting around in climate controlled storage for days or even weeks?

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13 Apr 2009 // 9:59 PM

Catalog by Robin Cherry

Absurd as they frequently are, catalogs have a good chance of surviving longer than the magazines of which they have long seemed so derivative.

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WASHINGTON - Remember when credit card applications flooded your mail? You see fewer of them now because credit card companies pre-screen candidates and pester only

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5 Feb 2009 // 5:10 AM

Word-of-mouth advertising gets boost from networking sites

BOISE, Idaho - With little money for marketing, specialty food maker Donya Schweizer struggled to spread the word about the products in her Donya Marie’

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16 Dec 2008 // 1:33 PM

RALEIGH, N.C. - During the summer Olympics, PC maker Lenovo used social media marketing to enhance its corporate sponsorship of the games. The company

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16 Aug 2007 // 11:00 PM

Chasing Cool by Noah Kerner and Gene Pressman

Becoming the "iPod of your industry" requires more than mimicking a "cool" brand.

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22 Jul 2007 // 10:59 PM

The Culture Code by Clotaire Rapaille

The Culture Code is American to its core.

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//Mixed media
//Blogs

'Sugar Hill' Breaks Out the Old-School Zombies

// Short Ends and Leader

"Sugar Hill was made in a world before ordinary shuffling, Romero-type zombies took over the cinema world.

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