Articles tagged massimo vignelli

6 Jan 2009 // 4:15 AM

Independent Lens: Helvetica

Helvetica, the film's experts repeat, is sort of generic -- in the sense that it is familiar and enduring, making readers feel comfortable and reassured.

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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