Articles tagged mcdonalds

Toy Story 3’s Steady and Unlikely Trail of Promotion

Watch the commercials and decide if they help or hinder the film’s chances at the box office.

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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