Articles tagged movie trailers

‘I Ain’t Afraid of No YouTube’: When Hollywood Trailers Become Unhitched From Their Films

Key scenes in trailers are briskly propelled before our eyes like a Willy Wonka candy-machine set to rapid-fire auto-spoiler by some sucrose-soaked Oompa Lumpa Tony Montana.

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Mixed Emotions: On the ‘Gulliver’s Travels’ Trailer

Somehow, I’ve remained completely oblivious over the past few months to the news that a new version of Jonathan Swift’s timeless Gulliver’s

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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