Articles tagged oscars 2011

The Natural Evolution of the Oscars

The magic of the movies has been slowly evaporating for a long time now... but when you reach the point where tech advances have put the dream in the hands of random guys with lightsabers -- or on a good day, action figure collections -- it's time to seriously re-evaluate your ability to throw yourself gigantic splashy parties.

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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