Articles tagged robert galbraith

What’s in a Pseudonym? J. K. Rowling Unmasked

Why would as popular an author as J.K. Rowling feel the need or desire to publish under a different name?

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//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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