Articles tagged sloan wilson

12 Mar 2003 // 1:00 AM

The Man in the Gray Flannel Suit by Sloan Wilson

I was pleasantly surprised to discover [the book] is really about that nearly missing ingredient in today's world -- responsibility -- and its re-release is timely and significant.

READ more
//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

READ the article