Tuesday, August 30 2011
It wasn't exactly the film Kelly McGillis would have picked for herself, but "Top Gun" went on to become the biggest box office draw of 1986 , taking in more than $176 million.
Tuesday, October 26 2010
Under the governance of a model like synergy, media conglomerates could get away with treating a game adaptation and a plastic Burger King cup as two spokes of the same promotional wheel. No more. Synergy is (in theory) politically dead; its replacement, transmedia, is interested not simply in the transmission and sale of images but in gaining an invitation to the world of creating unique content.