Call for Essays About Any Aspect of Popular Culture, Present or Past

 
News
Bookmark and Share
Text:AAA

LOS ANGELES — Elvis is coming back from the dead, thanks to some digital wizardry.


Digital Domain Media Group Inc., the Academy Award-winning studio that created visual effects for the “Transformers” films and “Tron: Legacy,” has signed an agreement with Core Media Group to jointly develop and produce a series of “virtual” Elvis Presley likenesses for a range of entertainment projects, including appearances in shows and film and TV productions.


With studios in Los Angeles; London; Vancouver, Canada; and other cities, Digital Domain created the computer-generated likeness of the late rap artist Tupac Shakur for Dr. Dre’s recent show at the Coachella Valley Music and Arts Festival.


Core, a portfolio company of Apollo Global Management, owns the license rights to Presley, Muhammad Ali, and other famous figures and brands.


“This is a new and exciting way to bring the magic and music of Elvis Presley to life,” said Jack Soden, chief executive of Elvis Presley Enterprises Inc., a division of Core. “The high level of quality entertainment that both Core Media Group and Digital Domain deliver gives us great confidence that these projects will help continue the growth of Elvis’ rich legacy all over the world.”


The companies have already begun work on virtual likenesses of Presley.


“Elvis is the most iconic, most recognized performer on the planet, and we are thrilled to have been chosen to bring new performances and original shows where fans can have their own, new experiences of Elvis,” said Digital Domain Chief Executive John Textor.


With more than 150 albums and singles certified gold, platinum or multi-platinum, Presley remains hugely popular. The rock music legend has more than 6 million fans on Facebook, more than 70,000 official app downloads and more than 5 million unique visitors annually to Elvis.com.

Related Articles
23 Mar 2014
There's a lot to be learned from Recorded Live on Stage in Memphis, not just about Elvis Presley, but about the amorphous metrics by which we measure the quality of live performances.
10 Sep 2013
He played bass with Elvis & Ray Charles. Produced everyone from Joan Baez to Jimmy Buffett. Norbert Putnam is a living legend, and with the release of the deluxe edition of Elvis at Stax, Putnam shares tons of stories with PopMatters, all of them gems.
15 Aug 2013
Take one of the great vocalists of the past century, give him classic material to lay into, and you’re bound to come out with something not just eminently listenable, but occasionally revelatory.
7 Apr 2013
While today rock is ubiquitous, few of us really understand the nuts and bolts of rock’s beginnings and especially not of rock’s crucial debt to the so-called "holy rollers" of the Pentecostal church. That Pentecostal-rock connection is a key to understanding what makes rock 'n' roll what it is.
discussion by

Comments
Now on PopMatters
PM Picks
Announcements

© 1999-2014 PopMatters.com. All rights reserved.
PopMatters.com™ and PopMatters™ are trademarks
of PopMatters Media, Inc.

PopMatters is wholly independently owned and operated.