Aaron Ruby
Reviews // 1 Articles
//Reviews

Smartbomb by Heather Chaplin and Aaron Ruby
3 May 2007 // 6:00 PM

While one could argue that games have gone mainstream, one could apparently also argue that Americans have just decided to do what feels good, regardless of the consequences.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

READ the article