Ben Watts
Blogs // 1 Articles
//Blogs

Lickshot
2 Dec 2009 // 7:00 PM

Lickshot - Ben Watts - Princeton Architectural Press [$50.00]

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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