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Dan Ariely

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Wednesday, October 6 2010

What’s The Upside, Doc?: Interview with Behavioral Economist Dan Ariely

In The Upside of Irrationality, author, and self-described “social hacker", Dan Ariely calls attention to what he terms “the basic dilemma we have in life – there’s lots of stuff that’s really unpleasant for us in the short term, but really good for us in the long term.” And perhaps more importantly, he suggests what we can do to change that.


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