Douglas B. Holt
Reviews // 1 Articles
//Reviews

How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt
28 Feb 2005 // 7:00 PM

More than merely reflecting people and the times in which they live, iconic brands offer myths that help resolve the contradictions of society.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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