EA Digital Illusions CE
Reviews // 1 Articles
//Reviews

Battlefield: Bad Company 2
18 Apr 2010 // 5:00 PM

Recently it seems that publishers often appear to be in the dubious business of not only trying to get players to buy a game, but trying to direct our gaming dollars to particular retail outlets. 

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

READ the article