George Martin
Reviews // 1 Articles
//Reviews

George Martin, In My Life
31 Dec 1994 // 5:03 PM

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

READ the article