Jerry Zucker
Reviews // 3 Articles
//Reviews

Airplane!: The 'Don't Call Me Shirley!' Edition (1980)
10 Jan 2006 // 7:00 PM

Airplane! basically gets by on one joke: sight gags based on tricks of perspective or on thwarting expectation.

Rat Race (2001)
31 Dec 1994 // 7:03 PM

It's full of pratfalls, sight gags, and irreverence toward 'I Love Lucy', Nazis, body piercing, a very unlucky cow, and a dog. Fortunately, Zucker executes them all like a ringmaster.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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