John Lasseter, Brad Lewis
Blogs // 3 Articles
//Blogs

'Cars 2' Tries to Balance Merchandising and Moviemaking...and Fails.
8 Nov 2011 // 11:45 PM

This is a movie made for kids who grew up on tiny tin versions of their favorite vehicles, a group outside the often adult reach of a typical Pixar experience

The 5 Major Flaws in 'Cars 2'
27 Jun 2011 // 4:30 AM

While some may disagree with these analytical conclusions, one thing is certain -- Cars 2 is destined to go down as the title that broke Pixar's perfect record. Here are some possible reasons why.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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