Jonah Berger
Reviews // 1 Articles
//Reviews

Jonah Berger's 'Contagious' Shouldn't Cause an Epidemic
20 May 2013 // 5:05 PM

As with many marketing books, Contagious verges on pop psychology.

//Mixed media
//Blogs

Beyoncé and When Music Writing Becomes Activism

// Sound Affects

"The overall response to Beyoncé's "Formation" has been startlingly positive, but mostly for reasons attached to political agendas. It's time to investigate this trend.

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