Jonah Berger
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Jonah Berger's 'Contagious' Shouldn't Cause an Epidemic
20 May 2013 // 6:05 PM

As with many marketing books, Contagious verges on pop psychology.

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PopMatters is on a short summer publishing break. We resume Monday, July 6th.

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"PopMatters is on a short summer publishing break. We resume Monday, July 6th.

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