Joseph Turow
Reviews // 1 Articles
//Reviews

You are a Target: 'The Daily You'
23 Sep 2012 // 6:06 PM

From web cookies to mobile thumbprints, you are the medium and the message is that you are being targeted.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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