Paramount Digital Entertainment
Blogs // 1 Articles

Into the Danger Zone with Licensed Games
25 Oct 2010 // 11:00 PM

Under the governance of a model like synergy, media conglomerates could get away with treating a game adaptation and a plastic Burger King cup as two spokes of the same promotional wheel. No more. Synergy is (in theory) politically dead; its replacement, transmedia, is interested not simply in the transmission and sale of images but in gaining an invitation to the world of creating unique content.

//Mixed media

Tricks or Treats? Ten Halloween Blu-rays That May Disrupt Your Life

// Short Ends and Leader

"The best of this stuff'll kill you.

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