Paramount Digital Entertainment
Blogs // 1 Articles
//Blogs

Into the Danger Zone with Licensed Games
25 Oct 2010 // 10:00 PM

Under the governance of a model like synergy, media conglomerates could get away with treating a game adaptation and a plastic Burger King cup as two spokes of the same promotional wheel. No more. Synergy is (in theory) politically dead; its replacement, transmedia, is interested not simply in the transmission and sale of images but in gaining an invitation to the world of creating unique content.

//Mixed media
//Blogs

'Fire Emblem Heroes' Is a Bad Crossover

// Moving Pixels

"Fire Emblem Heroes desperately and shamelessly wants to monetize our love for these characters, yet it has no idea why we came to love them in the first place.

READ the article