Prof. Joseph Turow
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Must See TV No More?
8 Feb 2010 // 4:00 PM

“You’ve created a fetish around watching the commercials, and not going to the kitchen or the bathroom during the commercials. That’s a pretty amazing thing to have done,” says Turow. But is the phenomenon sustainable?

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"PopMatters is on a short summer publishing break. We resume Monday, July 6th.

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