Prof. Joseph Turow
Features // 1 Articles
//Features

Must See TV No More?
8 Feb 2010 // 4:00 PM

“You’ve created a fetish around watching the commercials, and not going to the kitchen or the bathroom during the commercials. That’s a pretty amazing thing to have done,” says Turow. But is the phenomenon sustainable?

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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