Reviews // 1 Articles
The Victory Lab: The Secret Science of Winning Campaigns
20 Sep 2012 // 5:09 PM
Armed with research from behavioral psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.
The Sushi Economy: Globalization and the Making of a Modern Delicacy by Sasha Issenberg
22 May 2007 // 4:59 PM
Author goes beyond the refrigerator case for the raw story about tuna industry.