Sharon Zukin
Columns // 1 Articles
Reviews // 1 Articles
//Columns

Naked City: The Death and Life of Authentic Urban Places
25 Feb 2010 // 4:00 PM

Sociologist Sharon Zukin looks at the forces at play in some of the cooler neighborhoods of New York in this update of Jane Jacobs and the principles of urban revitalization for the 21st century.

//Reviews

Point of Purchase: How Shopping Changed American Culture by Sharon Zukin
2 Jun 2005 // 8:00 PM

Zukin points out that in a world where 'too many goods chase too few buyers' it shouldn't be surprising that we're shopping more but enjoying it less.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

READ the article