Treyarch
Reviews // 6 Articles
//Reviews

'Call of Duty: Black Ops': Treyarch Attempts to "Modernize" Warfare
16 Nov 2010 // 10:00 PM

Treyarch's greatest "sin" is in failing to really add anything new despite having the same advantage that Infinity Ward had recognized and realized with Modern Warfare -- that an interactive medium might offer a new perspective on an old story, the war story.

Call of Duty: World at War
8 Jan 2009 // 3:00 PM

Call of Duty: World at War's catalysts for combat personalize the brutality that the player will mete out on the Axis by dehumanizing and "othering" the Japanese and the Germans as barbarians and monsters.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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