A few months ago, I took on the topic of daytime TV convinced that, in 2013, after decades of population expansion and demographic shifts, there was no way that the daytime audience was still primarily stay-at-home moms…. But, in the process of researching and writing the article, I learned that despite a few evolving trends, the primary audience for daytime TV was, yes, stay-at-home moms.
Recently, when I decided to look at the concept of what I call primetime TV’s “self-segregation”—that what whites are watching and what blacks are watching are two distinctly separate lists—I assumed that I would, once again, find a deep and troubling divide. I had more than just a hunch to go on for this assumption. Back in 1996 I had read a stunning list, the top 10 shows among African-American viewers for a random week as determined by the A.C. Nielsen Company. It contained such shows as Living Single, Martin, New York Undercover, and Family Matters.