Even while it mostly stands pat, Emmy’s surprise acknowledgment of Netflix original programming heralds mainstream success for a new broadcasting model.
It still remains to be seen whether 2013 will prove to be a true watershed in television history, like 1999/2000 (the debuts of The Sopranos and Survivor), but if this year’s Emmy nominations are any indication, then the future of TV is well upon us, and Netflix is leading the way.
Amidst the expected roll call of usual suspects in the drama categories you will find House of Cards, the political thriller shepherded by David Fincher and starring Kevin Spacey and Robin Wright (both of whom received acting nominations). The significance, of course, is not that a prestige production is getting recognition, but who is producing it, and where (or, rather, how) it’s being broadcast. Netflix entrée into the TV game is now, as of this moment, a big deal—and the real deal. It’s not really a question of number of nominations (though the tally is respectable, nine for House of Cards, and a few more for the revival of Arrested Development) – it’s just the fact of being nominated at all. And neither is it a question of the other big TV numbers, ratings, since the Netflix model throws the outdated modes and metrics out the window (mostly by ignoring them, or at least being very cagey).