I came to Mad Men late, in the middle of the show’s second season. Unwilling to simply dive in and pick up in the middle of things and worry about catching up later, I exercised restraint and watched the first two seasons of the show on DVD. Watching the first two seasons this way allowed the story to unfold as a whole, without the interruptions of commercials or weeklong gaps between episodes.
It was clear to me that each season of Mad Men is conceived of as a long story, told in 13 parts, and held together over an extended arc. On DVD, I was enthralled by the way this story came together; the pacing I saw in uninterrupted viewing gave it and the characters an honesty that I thought spoke to exceptional storytelling ability. More than anything, though, I did not understand why some people found Mad Men boring.