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by Nicholas Quah

31 Jul 2014


Above: Suspecting emoticon from Shutterstock.com.


At the end of June, several news outlets ran the story that Facebook, the social networking giant which now commands about $2.91 billion in profits, ran a bizarre—and probably unethical—experiment on hundreds of thousands of its users back in 2012. According to reports, the company manipulated the newsfeed of 689,003 users with a view to provoking shifts in psychological and emotional dispositions.

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