By the time the 1990s reared its grunge-covered head, the newly more realistic Superman was set firmly in the DC Comics Universe. No longer could he snuff out stars with his super breath or munch on Kryptonite and call it a “nice little snack”. Instead he was stuck the post-Crisis on Infinite Earths reigned in super-life that included Lois Lane falling for Clark instead of Superman and Lex Luthor as less of a “Mad Scientist” and more of the richest businessman in the world.
As that spike in sales began to plateau, the Super team of writers and artists looked for a new way to boost sales. The answer was obvious… let’s have Lois marry Clark in the gridded pages of Superman’s then four titles and reel in every naysayer out there. The problem was that the TV show Lois & Clark: The New Adventures of Superman had the exact same idea, so the comics gang had to wait and align their event with the TV show’s (which was a while away). So in yet another big meeting under Editor Supreme Mike Carlin where everybody had to throw out ideas for what big story arc to do next, a lone voice (reportedly writer/ artist Jerry Ordway, who would later revitalize Captain Marvel in The Power of Shazam) spoke up and said “Let’s kill him.”