Can a character become a genre? During the ‘70s and ‘80s, publishing house DC’s main competitor, Marvel, had phenomenal success in that arena with characters like the Hulk, and particularly Wolverine. With a story setting that had Dr Bruce Banner (the Hulk’s alter ego) wandering the cultural landscape of ‘70s America, Incredible Hulk became the perfect platform for a wide array of genres—everything from romance to conspiracy theory to epimythic struggles against polluters or the politically corrupt. Wolverine was even more successful. Breaking away from his comparatively sedate life with the X-Men, Logan saw himself unleashed to his full feral potential in the pages of Wolverine.
In 1985, with flagging interest in the Old West, DC experimented in the same concept with the legendary scar-faced, Old West bounty hunter, Jonah Hex. The original 1985 book ends on a serious cliffhanger, one only resolved in the successor title Hex, which explained that Jonah Hex had in fact been rocketed into the distant future, there to begin his surly, steely-eyed, scar-faced search for justice all over again. But this time, among the stars and in the new genre of space opera. Hex failed to find its audience, and soon enough, found itself cancelled.