Latest Blog Posts

by J.C. Macek III

16 Dec 2013


At the time of this writing, the Xbox One game console has been available for just over 13 hours (thanks to some stores allowing their pre-ordered models to be handed out at Midnight on November 11, 2013). Today would be a good day for a critical analysis of the device, one would think, however the device itself has been criticized in the press and in online comments so mercilessly for the last several months that one might assume every potential consumer on earth had a crystal ball to see the future of the console wars and found Microsoft’s eighth generation game system decidedly in the failure cemetery directly between the headstones marked “Betamax” and “Red Ray HDDVD”.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

READ the article