In 1982 when the team of Frank Miller and Klaus Janson were pumping new life into Marvel’s blind superhero, a company called Fantaco Enterprises produced a oneshot magazine called The Daredevil Chronicles, about the Marvel hero, but Lev Gleason’s Daredevil was featured on both the first and the last interior pages of artwork. The second appearance, containing a comparison and contrast between Bart Hill and Marvel’s Daredevil, Matt Murdock, revealed that Gleason’s Daredevil Comics achieved a peak circulation of six million copies per month. By way of comparison according to G.B. Hecht’s 2003 “Marvel Circulation Analysis”, the House of Ideas’ namesake crusader’s peak circulation in the 1960s was under 300,000 and although the Miller/ Janson run brought sales up above 250,000 again, by the dawn of the new millennium, sales of Daredevil‘s comics were peaking at 100,000 but often dropped to well below half that.
Does that sound counter-intuitive? Isn’t the comicbook industry bigger now than it has ever been? Yes and no. The industry itself is bigger, yes. Hollywood surely wouldn’t have bet the 1940s equivalent of hundreds of millions of dollars on comic properties at the time. Even the successful Batman & Robin, Captain Marvel and Captain America movie serials were of a comparatively small budget. While comics cost a good bit more to produce now, they cost exponentially more to buy than they did in the ‘40s.