Think about it for a moment. You love a certain franchise (say the Star Wars series) in a way that is indicative of your overall geek mantle. You hear a rumor that Fox, fed up with the failing returns on its limited creative investment, has decided to “reboot” the material, to give it a fresh life with a different director (one mostly known for his TV hits), updated special effects (good!) and most concerning, a substantially younger, CW-oriented cast. The reasons for apprehension start creeping in immediately, especially when you learn that only one of the original actors will return for what is best described as an “extended cameo.” Such was the situation when Paramount, displeased with the way Star Trek was being remembered by a slowly dissolving demographic, asked Lost legend J. J. Abrams to give the adventures of the Starship Enterprise a 22nd Century sheen. And now, $78 million later, it seems both the studio and the salvage effort were wildly successful.
While it’s not Dark Knight money (though many print reports love to tout some obscure Batman record this Trek beat), it’s definitely Christopher Nolan level acclaim. With only 11 Rotten Tomatoes critics playing contrarian, the film stands as one of 2009’s best reviewed. And with audiences both pro and con taking to the movies many delights, there appears to be enough legs to expand on the update’s future potential. Still, as with any major triumph, victory stands to benefit more than one group in the creative process. Sure, there will be sequels, big paydays coming down the line for everyone involved. And when heads have cleared and production models clarified, a new TV outing is definitely in the cards. Of course, all of this could change the minute the movie stiffs, or falls short of its coffer clogging potential.