These are days when I wish everyone followed the Google-popularized mantra of “Don’t Be Evil.” The concept of the pre-order bonus is not a new one: buy the game early, get a little something extra for being so darn sure of your purchase. It’s not a difficult concept to grasp, and despite the after-the-fact howling of the terminally wronged, it makes sense from a business standpoint to throw in an incentive to get people to buy a given product at a specific place. Time was, you’d pre-order a game, or a CD, or a DVD, and maybe you’d get a poster, maybe you’d get an action figure, maybe you’d even get a little bonus CD with some exclusive (or, at least, timed exclusive tracks). The huge fans pre-order it to make sure they get the prize; everyone else just gets the product when and where they feel like it. This has recently become something of a phenomenon in gaming arenas—Atlus has the pre-order business down to a science, what with soundtracks, plushies, posters, and all manner of other bonuses awaiting the Atlus Faithful, and the just-announced Guitar Hero: Smash Hits pre-order bonus extravaganza features everything from drumsticks to discounts, depending on where you order it from.
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