The goofy, kitschy, and incredibly fun video for Nikhil P. Yerawadekar and Low Mentality's "Reel it In" may be a little bit late for the summer; but, then again, it's never too late for a laugh.
“Reel it In”, a tune by the new project of Nikhil P. Yerawadekar called Low Mentality, is a fairly typical summer song. Twangy, clean notes on electric guitar open up the song, and the buoyant mood of the song very clearly resonates with the spirit of the Beach Boys. All of this is curious, then, given the song’s September 30th release, where it is being released as a 7” single (available on digital and vinyl). Summer began its yearly recess for the New York-based Yerawadekar a few weeks ago. However, one look at the goofy video for “Reel it In” will make obvious its all-seasons appeal.