In her latest video, Katie Herzig shows those true humor-soaked colors whilst sporting her true school colors.
Despite the fact that her music is filled with deeply contemplative themes, Katie Herzig has a sneakily humorous side, as well. One view of her “Hey Na Na” video proves that, flat out. But, if further evidence is needed, her latest video for “Drug” should dispel any remaining doubts.
In it, Herzig shows those true humor-soaked colors whilst sporting her true school colors. The piece takes place in a high school gymnasium during a PE class. The “students” are played by Herzig, her bandmates, a few friends, and a handful of dancers. Herzig explains that she had the initial concept and director Joel Kling helped her flesh it out: “It really just started with the idea that I wanted to do a video with my whole band because I’ve only done them with just me or maybe one other person in it. I think the idea of my drummer Billy [Brimblecom] being a PE teacher teaching us ‘students’ how to dance was the first idea. It helped knowing I had a band of very talented and hilarious people.”