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by PopMatters Staff

13 Nov 2013


SPONSOR: G-SHOCK is running a Europe-wide creative competition drawing from artists across the fields of music and visual arts to come up with exciting and innovative new designs for coveted G-SHOCK watches. As part of these G-SESSIONS, the creatives also were charged with designing the packaging for the watches and developing a special presentation for each proposed product.

//Mixed media
//Blogs

Anticipation and Expectation in Game Marketing: The Art of “Anti-Hype”

// Moving Pixels

"Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

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