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Wednesday, May 12, 2010
The newest film from director J.J. Abrams and producer Steven Spielberg may not be hitting theaters until Summer 2011, but the film's viral marketing campaign is in full swing with the online release of the teaser trailer.

The merits (or lack thereof, depending on your opinion) of Iron Man 2 aside, it was worth forking over the ten bucks to finally get a glimpse of Abrams’ Super 8, a project shrouded in the kind of secrecy Abrams likes in his film’s publicity (Think Cloverfield.)


For those who haven’t caught the trailer in theaters, Paramount has now released an official version online. It doesn’t offer much. It’s 1979 and there’s a train carrying classified Air Force cargo from Area 51. We can hear a secretive phone narration of the train making its progress, but then an old pick-up truck meets it in a head-on collision. Something survived the explosive crash and it’s busting its way out of the train car.


That’s about it, right? Well, thanks to some very good fan research, which /Film has gathered rather nicely, that’s certainly not all that’s going on in the trailer. For instance, in case you wondered what those letters that quickly run across a camera lens spell, it’s “Scariest Thing I Ever Saw”. That’s just a taste of Super 8‘s viral marketing campaign that is well under way.



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Tuesday, May 11, 2010
Similar to his colleague J.J. Abrams, Director Christopher Nolan has been running the kind of publicity campaign with trailers that offer scarce narrative information. The latest trailer reveals the most plot yet and proves why Inception is one of the most-anticipated blockbusters of the summer season.

Trailer 1


The first teaser trailer, less than a minute long, actually has no dialogue. Nolan cuts together a series of striking images, accompanied by a dramatic, punctuated score: a spinning top, a glass filled with water, a man being dragged away from a helicopter, and Leonardo DiCaprio falling into (out of?) a bath tub. What does it mean? Who knows, but I’m hooked.


Trailer 2


With DiCaprio providing the narration, we now know that he is Inception‘s protagonist and he needs to steal an idea. It looks like Ellen Page will be a Dicaprio’s student and assistant of sorts. This trailer, a few seconds longer than the first teaser, features a few lines of dialogue and we recognize a couple familiar faces from Nolan’s past work (Cillian Murphy and Ken Watanabe).


Trailer 3


About two months before its theatrical release, Warner Bros. unveils a full-length trailer that’s perhaps worthy of a spoiler warning for moviegoers who want to stay in Nolan’s world of ignorant bliss. Dicaprio is a security agent, specializing in psychological security. Day to day, he creates dreams for people, puts them in the dream, and steals their ideas. Strong actors, like Michael Caine, Marion Cotillard, and Joseph Gordon-Levitt round out the supporting cast. Nolan teases us with some breath-taking images that stretch CGI to new levels: avalanches, buildings crumbling into the ocean, and astronauts falling down a mountainside. All in all, we still don’t know much about Inception, but we can’t wait to find out.



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Tuesday, May 11, 2010
Christopher Nolan's much-hyped summer blockbuster has been building buzz with trailers cloaked in secrecy and fan speculation -- until now.

The newest trailer for Inception, currently running before Iron Man 2, is noticeably different from the bits Warner Bros. has previously released. Although it contains no earth-shattering spoilers, this trailer certainly attempts to draw out a clear narrative. Leonardo DiCaprio stars as a security agent who can enter people’s dreams and steal ideas. He enlists Ellen Page for help. Inception also co-stars Nolan favorites such as Ken Watanabe, Cillian Murphy, and Michael Caine.



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Friday, May 7, 2010
Michael Winterbottom's film continues to shock festival audiences for its explicit nature, but there's no arguing that this well-crafted trailer makes The Killer Inside Me most intriguing.

The Killer Inside Me stars Casey Affleck as Lou Ford, a sheriff and murderous sociopath. Jessica Alba, Kate Hudson, Bill Pulman, and Liam Aiken co-star. Audiences who have seen The Killer Inside Me, based on the novel by Jim Thompson, tend to point to the film’s graphic and horrific nature. Although, you don’t get a huge sense of that from the sleek trailer. The teaser for Winterbottom’s film emphasizes the suggestion or looming threat of violence, with powerful results. The shot of a gloved hand hopelessly outstretched to a foot is haunting in its simple action.



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Thursday, May 6, 2010

A little less than a year ago, PopMatters columnist Rob Horning eloquently revisited “the listening conditions of (his) 11-year-old self” in a piece that celebrated the simple pleasures of playing records. While the surge in vinyl interest has these days surfaced in more mainstream media trend pieces than we can count, it’s reassuring that people are buying and enjoying music—and are even frequenting their neighborhood’s independent record stores.


Director John Lyle doesn’t attempt to hide his authentic appreciation for LPs in a 90-minute “musicmentary” he calls To Have & To Hold: A Film About Vinyl Records. Lyle’s film is still in the production stage, but its interviews with musicians, collectors, label chieftains (such as Bruce Lundvall of Blue Note), and more will likely prove to be an enriching experience—like dropping the needle on your all-time favorite record.



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