Because not enough of the world’s music has Timbaland’s stamp on it, he teamed up with Rockstar Games to create a music mixer based on this Flash toy. The result is Beaterator, and it’s coming out for the PSP on September 29th, replete with beats, loops, and a veritable smorgasbord of sounds meticulously crafted by the hit machine himself.
Between this, the utilitarian KORG DS-10, and the inimitable Electroplankton, developers are carving out an interesting niche for music production on handheld video game consoles. Check out this video to see Timbaland in action, Beaterator in hand.
If there’s one thing Rockstar Games knows how to do, it’s get its product noticed; anyone who’s been following the rollout of their just-released expansion to massive 2008 hit Grand Theft Auto IV knows that such a maxim even applies to downloadable add-ons.
What Rockstar has here is a news brief from “Weazel News”, the fictional news station dreamed up for the Grand Theft Auto universe. It functions well as a trailer because it sets up the story of the add-on in a fairly unconventional way. Where it slips is in the bookended news flashes, whose juvenile brand of sub-Onion humor simply exists to make teenage boys guffaw and their moms gasp in horror. Granted, this sort of “shock” humor is par for the course when it comes to Rockstar, but at least they’re presenting their game in a way that sets it, and them, apart.