The de-evolution of Western culture could be hinged entirely on the music video. One of the first easily digestible multimedia facets, the ambition for music videos in the early days was comparable to a short film. An entire idea could be expressed within three visual minutes. High ideals were quickly abandoned for flash, in your face dramatics and lip-synced sentiment.
This Valentine’s Day get off the Craigslist personal ads, take that focus of your heart’s affections by the hand and play your loved one this innocent ballad about the sweeter aspects of romance. The unsigned My Plastic Sun has written a darling little tune to accompany your initial fumblings. Complete with an endearing animated narrative, “Couldn’t Love You More” proves love is blind.
Many of us who are single hate this time of year with the fire of a thousand suns. Maybe that’s a little too dramatic, but what else can you say about a holiday solely focused on happy couples trading romantic gifts during what is often the coldest, slushiest month of the year? Plenty of singles will be stuck alone indoors this V-Day, forced to sit through mushy jewelry commercials on TV or sappy ballad requests on the radio.
We know what you’re going through, and we’re here to help. Here are some pop culture suggestions: movies, books, and video games designed to get your mind off the subject.
On “As Long as We Try a Little”, Montreal-Stockholm husband-wife duo Thus Owls finds the drama in small gestures, both musically and thematically. Trained mostly on minimal piano lines and Erika Angell’s steadily climbing vocals, there’s a slowly gathering intensity that crescendos patiently, yet still to startling effect. Premiering here, the video for “As Long as We Try a Little”, directed by Joe Yarmush, matches the music’s mood, as it follows two brothers puzzling over a mysterious letter that, fittingly, says, “It’s time,” in Swedish.